Tag: business

Competitors: With Whom do we Compete?

Posted on by Calvin Fabre

We Believe in More Pie

Business Schools tell us to study them. “Study your competitors, try to overcome them, try to do one or two things better than them so as to gain market share,” they preach. This is a “scarcity thinking” mentality. That is, we believe there is a fixed amount of “market” and we all want to get a bigger share of it.

Scarcity and Abundance Thinking

Steven Covey coined the ideas of “Scarcity and Abundance” mentalities. He writes, “The Scarcity Mentality is the zero-sum paradigm of life. People with a Scarcity Mentality have a very difficult time sharing recognition and credit, power or profit—even with those who help in the production. They also have a a very hard time being genuinely happy for the success of other people.”

Covey continues, “The Abundance Mentality, on the other hand, flows out of a deep inner sense of personal worth and security. It is the paradigm that there is plenty out there and enough to spare for everybody. It results in sharing of prestige, of recognition, of profits, of decision making. It opens possibilities, options, alternatives, and creativity.” At Envoc, we are not “scarcity” thinkers, but “abundant” thinkers.

If Envoc is truly an Abundance-thinking company, then you won’t find us battling to share the pie that is called “market share,” you will find us battling to create more pie. One reason we call our creatives, “creative” is that they “create.” They don’t “rearrange” what exists, nor do they “acquire,” “takeover,” or “commandeer”—we create more creative pie. After one month of Envoc creatives crafting their designs, we have not stolen any market share, but rather, the world is 31 designs richer in market share than it was before.

Who is our Competitor?

In our eyes, our prospect’s indecision is our true competitor—not some other company with whom our prospect is comparing us to or who is battling us for market share. That is, we believe our clients have three options under consideration for their project: a) Do the project themselves, b) don’t do the project at all or c) work with Envoc to do the project. We don’t mention, think of, or bring up our competitors unless our client does. If they do, we acknowledge the existence of the competitor and praise them as a good company, but that is not why we are around the table in the conference room. Our strategies are belief, values and “better reality” driven. So, “who is our competitor?” It really doesn’t matter.

Piece of pie representing market share in a competitive landscape

Trust Your Designer

Posted on by admin

The thought of trusting your project’s entire visual identity with a professional graphic, web, or UX designer can be scary for someone who has never worked with one. This post was written to ease your anxiety and help you understand what’s going on behind those trendy, thick-rimmed glasses. Here’s why you can breathe a sigh of relief:

There is a great quote that I like to refer to now and again: “Designers are meant to be loved, not to be understood.” As a designer myself, I have come to terms with how true this statement is. Most of my friends wouldn’t laugh at the joke, “I shot the serif,” or go on a rampage about how awful the font “Papyrus” is (ick, just typing it makes me cringe). My husband, who is a Medical Physics Ph.D student, is just about as far away from having the “eye” as you can get. So trust me when I say that I know how foreign designers can seem to a non-creative person.

We are an interesting breed and we know it. We get that you don’t understand how we think, why we care so much about tiny details you didn’t even notice, or how important “white space” is to our sense of well-being in this cluttered world. But behind those inquisitive gazes and trendy outfits, we are actually really smart—just in a visual way. And guess what? We want to help you and your business. You can trust us, and here’s why:

A lot of people assume that designers are complete artsy-fartsy types—super emotional, irrational, and impractical. The kind of people who would sit around painting and writing poetry if they could (not that that’s a bad thing). And some are. However, we by and large do not consider ourselves to be fine artists. This is for a few reasons:

  1. We want to actually make a living (haha… but really)
  2. We like using our creativity in the real world, not only on a canvas
  3. Our preferred medium may be in print or pixels, not with pencils and paint
  4. We consider “art” to mostly be “for arts’ sake” whereas “design” is a means of problem-solving—with objectives, goals, and a clear purpose (It’s a long discussion.)

For these reasons, designers tend to land closer to the middle of the right and left-brain spectrum than on the far right. This is great news for you, our client. Why? Because we will give you:

  • Creativity with rationale behind it
  • Order, organization, and clarity
  • Something people WANT to look at (and keep looking at)
  • A clear message delivered in a strategic way
  • Visually engaging material that your customers will keep interacting with

Those things sound great, right? So don’t fret. We understand that it’s hard sometimes to let go of the familiar. For instance, we recently had a client that was having a hard time letting go of their preconceived design expectations for their website. They were set on a particular color and typeface that didn’t necessarily appeal to their ideal audience. They were hesitant to allow “white space” (empty space for design purposes) on their website and were adamant about filling up every open spot with their company tagline. But, with a little trust and a leap of faith, the client was able to let go of their preconceived notions about design and let us flex our expertise. With a few design comps and a couple of revisions, we were able to show the client that we had their goals in mind the entire time, and brought the project further than they could have ever imagined. The end result? A successful website and a happy client.

So whether you are working with a print designer, web designer, or user interface designer, know that you are in good hands. Our goals are your goals. You can sleep soundly knowing that we are professionals with knowledge and experience under our belts. When we do what we do best, our clients are always happy with the outcome. It’s ok to trust your designer, you will be glad you did!

Need to build a new or update an old website? Beginning a new company and need help with brand identity? Need a rebrand?

TRUST OUR DESIGNERS

Late: Technical Debt Interest Payment

Posted on by Calvin Fabre

Your Technical Interest Payment is due.

If you have ever been involved in the development of something as simple as a Microsoft Excel macro, as normal as a public-facing website or portal, or been a part of a full-blown enterprise software application, you are most-probably guilty of ringing up “technical debt” which must be serviced. While national and state spending, deficits, and debts are the first things we hear about when we rise and shine, your technical debt may be accruing in quiet solitude.

What is Technical Debt?

“It is the extra effort technical people will need to make in the future in order to pay for quick-and-dirty design choices of the past.”

Who is responsible for this charge?

Remember the hot-shot programmer’s code that your team is constantly going back to fix? Remember the programming from the low-cost, overseas shop who didn’t code to your company standards, language or dialect? Remember the boss that “needed the project no matter what” who made you cut corners and who promised you could go back later and “do it right?”

Principle and Interest – Where is Dave Ramsey?

In this metaphor, “interest payments” are the countless fixes made and support calls taken to service the debt of a production system. With a large technical debt there is so much time spent “supporting and fixing” that there is no time for adding new features. If you think this frustrating, try getting approval from your client or boss for budget money or time to “go back” and improve the design by paying down some of the interest or principle. Be sure to explain that there will be no real difference the customer or user sees .

I thought some debt was good

One could argue that, in business, you might incur some debt to get to the market quickly, race to a trade show, or beat some deadline in order to grow your business. If you agree with this, you have to agree that very debt will someday come due. The same is true with technical debt – it will come due, with interest.

What can I do? I have Technical Debt!

With any problem, the first thing you need to do is acknowledge you have one.

Second, you need to include time and money in your budget for paying it down. How much depends upon how deep in debt you are. Third, set debt ceilings on future projects by committing to standards, procedures, and the absolute best people you can find. Lastly, manage your debt with periodic reviews logging them into a “debt backlog” and use a “debt snowball” to pay them down with any item over 90-days treated as “critical.”

Debt Assessment

You would not believe some of the projects we have been asked to fix for clients. To protect the guilty, we will not name names. We will however, give you a 30-minute, remote assessment of your technical debt and identify short and long-term risks. Why not schedule at 30-minute discussion with me, Calvin to see how we can help you? You can book me using this booking link. Or, give us a call at +1 225 384 5549.